What is Facade Lighting and Why Is It Important?
Facade lighting is very much what you think it is - the lighting of a building facade or aspects of it. That lighting may be provided by floodlights, spotlights, downlights, strip lighting, or any other kind of artificial illumination.
Its importance depends on the architectural design. Some might require the most simple uniform illumination to showcase the facade at night, as is often the case with tourist attractions or landmarks, where the front face of the building has become iconic and not casting a light over it as the sun falls would rob visitors of experiencing its wonder. Not to mention that instagram selfie with the aforementioned building of significance.
For other buildings, facade lighting is part of the design from the very beginning (more on why this is an important consideration soon) and the architectural intent cannot be fully realised without strategically placed lighting.
Aesthetically, facade lighting can be used to tell a story and provide an emotional connection that doesn’t exist during daytime. It can provide a reason to visit or a reason to return. In that regard, facade lighting is particularly effective if the building's function generates revenue at night-time. Just think of all those times you’ve been drawn to the bright lights of a fast food outlet after dark, like a moth to a flame. Yes, those lights really are hard to resist.
Aside from fast food outlets, where the branding is generally brash and oversized, facade lighting can be subtly employed to reinforce a brand presence and aspects of the brand personality. Most brands have their own colour palette and facade lighting which uses the same palette will reinforce the brand, helping create the mental availability that’s so important in marketing.
The other importance of facade lighting is purely functional - to help with security and safety. Removing shadows can remove potential threats, either from tripping over or banging into something, or threats posed by the more contemptible individuals every society seems to have.
Mostly though, facade lighting is important simply because light is important. In the words of Stevel Holl:
“Space is oblivion without light. A building speaks through the silence of perception orchestrated by light. Luminosity is as integral to its spatial experience as porosity is integral to urban experience.”